Ein Mann der gerne provoziert, der gerne die Leute vor den Kopf stosst und doch nicht unrecht hat. Bob Hoffmann weiss wovon er redet:

Bob is an author, speaker, and partner in Type A Group, LLC, a company that consults to marketers, advertisers and media.

He is author of “101 Contrarian Ideas About Advertising” which is Amazon’s #1 selling advertising book.

He is also author of the book “The Ad Contrarian” and “The Ad Contrarian” blog, which was named one of the world’s most influential advertising and marketing blogs by Business Insider.

In 2012, Bob was selected “Ad Person of the Year” by the San Francisco Advertising Club. 

Bob founded and was chairman/ceo of Hoffman/Lewis advertising, one of the West’s largest independent advertising agencies. He retired from Hoffman/Lewis in 2013.